Why you need an optimized strategy for video communication right now

StriveCast Blog

COVID-19 is still affecting the world. After the first gasp of relief after world-wide lockdowns were loosened, the infection rates are rising again. Many people fear a second lockdown and the consequences for the economy and their daily living. 

Almost everywhere, the situation seems to be worsening again. While during the summer, things had started to go back to normal, and employees had been encouraged to go back to their offices if possible, many countries are now reacting to the rising numbers and are tightening measures again to contain the pandemic. Only a few weeks ago, the British prime minister Boris Johnson appealed to Britons to obey working at home, if they can, for at least six months. And they are not alone: other countries also prepare themselves for restrictions in their everyday lives, including their work life.  

Enterprise Video remains on the rise across industries

The restrictions are highly affecting the working situation of people from nearly every industrialized country. At the moment, it doesn’t seem as if employees of large companies will soon be able to work in their offices as they used to. Therefore, companies need to solve the challenge of digital collaboration effectively. To enable communication between employees and make it as personal as possible, many companies use solutions like Microsoft Teams, Zoom, and others to overcome these challenges.

Across industries, companies arrange with those collaboration tools, and they work quite well. Schools, companies, and other organizations use such solutions to stay connected even in lockdown and spatial separation. Video communication is becoming an integral part of our daily lives, and many companies are starting to value the benefit this brings. This digitalization process represents a significant step towards modernization and progress and will help develop efficient communication within companies. However, this progress also brings underlying challenges to be solved.

Returning to the office will pose new problems

Depending on the regional restrictions, people currently work entirely or partially remotely. Wherever permitted, companies often implement hybrid solutions in which, for instance, 30% of employees work on-site and 70% at home. To prevent a rapid increase in infection rates, employees will probably return gradually to their offices. The hybrid solutions we already see in many countries will likely be part of working life for a long time before all employees can return to their former work routine.

Depending on the number of employees on-site during a hybrid solution, the newly emerged and immense online video usage can already be a problem. On the one hand, companies want to have as many employees as possible back in the office. On the other hand, the separation and the resulting need for video collaboration pose great technical difficulties. To solve this struggle, we need to solve the unexpected increase in traffic and bandwidth that tools can cause within a hybrid work environment. These increased requirements pose a double-sided problem for the off-site corporate network on the one hand side, and within the local office network infrastructure on the other side.

Imagine how the situation will turn out when all employees return to their offices. Keeping the newly gained integration of video communication in our daily work routine won’t be possible without any further ado as this is again posing a different kind of problem for conventional streaming. Software solutions for efficient data distribution will become indispensable after the pandemic. But already today, such solutions are needed to enable companies to use hybrid solutions and have as most people in the offices as possible.

How to lead the way in digital collaboration - a case study

The German company Henkel is an international enterprise for chemicals and consumer goods with over 50,000 employees. For April 2020, they planned a big town hall meeting for more than 2,000 users. But organizing an event of this size during the pandemic is a major challenge. Bound to the current corona measures and in thoughts of all employees’ health, Henkel needed to stream the event live. The idea was clear: Henkel would film the event and make it available via an online platform to all employees, who would partially work remotely and from the office. But if they had done the stream without an eCDN solution, Henkel would have faced the same problem: While the remote workers wouldn’t struggle with their network connection, those in the office would have a problem with the challenge of network congestion and buffering issues. Together with StriveCast, the problem of network overload and quality problems were solved. StriveCast’s P2P eCDN solution saved large amounts of bandwidth and traffic in the corporate network, and the stream was a great success for all employees. So Henkel became a pioneer of successful video communication in hybrid work environments and can be considered an ideal for many companies. StriveCast created a detailed case study about the conditions and successes of the cooperation.

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Prepare today for the new way of digital collaboration

The effects of the corona pandemic will be with us for quite some time. We must continue to expect that provisions and rules can change every day, depending on the development of infection numbers. The situation in Great Britain shows us that we shouldn’t get too used to the current situation until it is completely under control. Therefore, we must prepare to find stable and reliable solutions that will support us both during a possible lockdown and in the future. Companies are using hybrid solutions to make working during the pandemic at least a bit more normal. These hybrid solutions are also the key to flexible adaption to changing pandemic measures as well as preparation for sustainable corporate communication strategies. In these uncertain times, planning needs flexibility, especially for large important events such as town hall meetings.  That’s why it’s now time to look into the feasibility of reliable, highly innovative live stream solutions.

Are you currently planning an end of the year or one-time event and need a video solution for your enterprise streaming? Get your free quote and learn more about how StriveCast can help setting up digital communication to the next level.

 

About StriveCast

StriveCast is a leading technology provider for eCDN solutions. Our WebRTC-based P2P mesh network is used by large companies like Swisscom, Siemens, Gazprom, and NEP group to solve the problem of network congestion during live events. Based in Germany, we are constantly improving and adapting our cutting-edge P2P technology in order to provide the next generation of enterprise video delivery. Today, StriveCast connects over 150,000 users worldwide on a daily basis, saving customers up to 95% of CDN traffic with a unique server-side-managed Peer-To-Peer network.

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