How Emma – The Sleep Company streamed a virtual press conference with StriveCast

StriveCast Blog

At the beginning of the year 2021, Germany is in the middle of a nation-wide lockdown. How would you organize a global press conference to announce your annual accounts as well as your newest innovation in a situation like this? Many organizations would simply send around a press release and hope for the best. But Emma – The Sleep Company wanted to spread the news in a unique and memorable way that reaches journalists all over the world.

Making dreams come true: How Emma – The Sleep Company hosted a perfect virtual press conference

Emma – The Sleep Company is famous for its innovative and award-winning mattresses, such as the Emma One. Their press conference in January 2021 was an exciting event: The two founders wanted to announce the development of the company and the numbers of 2020. In addition, they announced the launch of the company’s newest innovation: a smart mattress that actively constantly adapts to every sleeping position. It would be very disappointing to present these news via a lagging Zoom Call or just send around a plain and impersonal press release. So, Emma contacted our partner, for the organization of a professional live stream that impresses journalists and stakeholders.

Emma The Sleep Company picture from live press conference

Presenting top company numbers for 2020 and their latest innvoation in Sleep Technology in a virtual event

Emma – The Sleep Company can look back at a great business year and increasing numbers for the year 2020. They closed the year with a rapid sales growth of 170% compared to 2019 and 405 million € revenue. With 1.5 million mattresses sold in 2020, the manufacturer also said it became the world’s leading D2C sleep brand. Furthermore, with the announcement of the Emma MOTION, the company claimed to launch the most advanced smart mattress in the world.

These outstanding news should be presented appropriately: So Emma – The Sleep Company planned their first global press conference. This press conference was amid a pandemic and nation-wide lockdown, and therefore, there was no safe way to invite the journalists to the company’s headquarters or anywhere else. A smart solution needed to be found.

Said and done: The press conference with the two founders Dr. Dennis Schmoltzi and Manuel Müller and the host Annabelle Mandeng, was held from the company’s headquarters in Frankfurt. The interview was filmed and simultaneously streamed to all invited attendees. Besides presenting the excellent numbers for 2020, the CEOs gave an outlook for 2021 and Emma’s further growth plans, including more exciting Sleep Tech products and further growth. More than 100 journalists from 13 countries joined the virtual event and could ask their questions online.

The online advantage: Getting relevant statistics from the press conference

The smooth and reliable transmission of the press conference was made possible with StriveCast’s streaming technology. With StriveCast Analytics running in the background, Emma – The Sleep Company could analyze the event and see not only how many people accessed the live stream but also from which countries they were watching and when most people joined or left. Aligned with the conference’s content, this can be valuable information about what the audience’s main interest is.

Mock up analytics png.

A project with our partner

The whole project has been organized by our highly valued partner is a production agency for all issues concerning video streaming, events, and production. They use StriveCast’s streaming services to make sure everything runs smoothly and without network congestion.

During the production of such an event, stressful situations occur from time to time. Then, it's good to know that you can rely 100% on your server infrastructure. StriveCast connects our streaming servers to content delivery networks from Akamai Technologies and Highwinds so we can broadcast to hundreds and thousands of viewers around the world without disruption. We have been using StriveCast's technical expertise for the past three years to deliver the best streaming experience to our customers

Sebastian Greiner, Managing Director at

The digitalization of all events: From external press conferences to internal town hall meetings

Live Streaming instead of canceling: StriveCast is your point of contact for streaming large digital events. Together with our partners from the event industry and enterprise video platforms, we can offer an all-in-one package to make your digital event a guaranteed success. We look back (and ahead) at many successful projects like a digital town hall meeting with more than 1,000 attendees at Henkel or streaming a music festival around the globe. The possibilities are endless.

About StriveCast

StriveCast is a leading technology provider for eCDN solutions. Our WebRTC-based P2P mesh network is used by large companies like Swisscom, Siemens, Gazprom, and NEP group to solve the problem of network congestion during live events. Based in Germany, we are constantly improving and adapting our cutting-edge P2P technology in order to provide the next generation of enterprise video delivery. Today, StriveCast connects over 150,000 users worldwide on a daily basis, saving customers up to 95% of CDN traffic with a unique server-side-managed Peer-To-Peer network.

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