At the beginning of the year 2021, Germany is in the middle of a nation-wide lockdown. How would you organize a global press conference to announce your annual accounts as well as your newest innovation in a situation like this? Many organizations would simply send around a press release and hope for the best. But Emma – The Sleep Company wanted to spread the news in a unique and memorable way that reaches journalists all over the world.
Making dreams come true: How Emma – The Sleep Company hosted a perfect virtual press conference
Emma – The Sleep Company is famous for its innovative and award-winning mattresses, such as the Emma One. Their press conference in January 2021 was an exciting event: The two founders wanted to announce the development of the company and the numbers of 2020. In addition, they announced the launch of the company’s newest innovation: a smart mattress that actively constantly adapts to every sleeping position. It would be very disappointing to present these news via a lagging Zoom Call or just send around a plain and impersonal press release. So, Emma contacted our partner, Livestream.watch for the organization of a professional live stream that impresses journalists and stakeholders.
Presenting top company numbers for 2020 and their latest innvoation in Sleep Technology in a virtual event
Emma – The Sleep Company can look back at a great business year and increasing numbers for the year 2020. They closed the year with a rapid sales growth of 170% compared to 2019 and 405 million € revenue. With 1.5 million mattresses sold in 2020, the manufacturer also said it became the world’s leading D2C sleep brand. Furthermore, with the announcement of the Emma MOTION, the company claimed to launch the most advanced smart mattress in the world.
Said and done: The press conference with the two founders Dr. Dennis Schmoltzi and Manuel Müller and the host Annabelle Mandeng, was held from the company’s headquarters in Frankfurt. The interview was filmed and simultaneously streamed to all invited attendees. Besides presenting the excellent numbers for 2020, the CEOs gave an outlook for 2021 and Emma’s further growth plans, including more exciting Sleep Tech products and further growth. More than 100 journalists from 13 countries joined the virtual event and could ask their questions online.
The online advantage: Getting relevant statistics from the press conference
The smooth and reliable transmission of the press conference was made possible with StriveCast’s streaming technology. With StriveCast Analytics running in the background, Emma – The Sleep Company could analyze the event and see not only how many people accessed the live stream but also from which countries they were watching and when most people joined or left. Aligned with the conference’s content, this can be valuable information about what the audience’s main interest is.
A project with our partner Livestream.watch
The whole project has been organized by our highly valued partner Livestream.watch. Livestream.watch is a production agency for all issues concerning video streaming, events, and production. They use StriveCast’s streaming services to make sure everything runs smoothly and without network congestion.
The digitalization of all events: From external press conferences to internal town hall meetings
Live Streaming instead of canceling: StriveCast is your point of contact for streaming large digital events. Together with our partners from the event industry and enterprise video platforms, we can offer an all-in-one package to make your digital event a guaranteed success. We look back (and ahead) at many successful projects like a digital town hall meeting with more than 1,000 attendees at Henkel or streaming a music festival around the globe. The possibilities are endless.