Expert insights: How to prepare for a webcast

StriveCast Blog

You’re just about to prepare your first webcast but are unaware of which things to consider? Hosting a webcast can be terrifying at first – especially if you are talking to a large audience. Luckily, there are people with a lot of experience you can learn from: Frank Kierspel, Senior Production Manager at wtv (a global company for everything webcasts), is happy to share his years of experience in webcasting with you and talks about the most important dos and don’ts regarding how to prepare for a webcast:

Webcast preparation is everything

Can you name a few standard processes you’re always following when preparing a webcast?

I always send out the invites as soon as the date is set. People nowadays have packed business calendars with lots of meetings and to-dos, so they won’t have the time to join your webcast spontaneously. After your invite is sent out, do a follow-up on those who haven’t engaged with your invite. If people register for the webinar, automatically send out a calendar invite to them, so they have it on their radar. One day before the event, send out a reminder that the event is happening. Include an opportunity for the users to test their device by clicking on a link in your invitation. To increase registrations and attract the right target group, identify your webcast’s aim and main message.

How do you prepare for hosting a webcast?

First: Content is King. Ensure that you are well prepared and informed about the topic you want to discuss or have an expert on the subject with you in the webcast. However, the best content is worthless if it isn’t delivered properly to your audience. It is of utmost importance to check your webcast’s technical conditions: Be sure that users can enter your stream with every standard end device. If you are streaming from an unknown event location, check the quality of the Internet connection beforehand.
prepare for a webcast, Expert insights: How to prepare for a webcast

Do you have any tips regarding hosting a webcast from home?

Despite the technical check that I already mentioned before, make sure that everything looks professional, although you are streaming from home. Have a dry run with your colleagues and see if light and sound quality look good. The best thing to do is sit in front of a window (daylight!) and use a headset. Whether you are streaming from home or the workplace always consider privacy, lightness, and a discreet background.

You just mentioned performing a dry run. What things should I pay attention to here?

Yes, dry runs are really useful and a good test to see if everything works properly. Check for commands, speaker order, and a second way for communication in case something goes wrong.

What to consider during and after the webcast

Can you provide us with some dos and don’ts for preparing a webcast?

Be prepared and focused and avoid long breaks. Also, I recommend that duration should not be longer than 90 minutes, as people find it hard to concentrate for a longer period of time. During the event, try to keep the attention of your audience with some markers: Divide the webcast in easy to digest chapters, slip in some jokes and be aware that you raise your voice and don’t talk in a monotonous, soporific way.

Self-assessment: Do you need to improve business web conferencing in your company?

What and when should I follow-up on my audience after the webcast?

Involve your audience in your webcast: Depending on the format, ask for feedback, and create an opportunity for open questions during or after the event. You should also follow-up on your attendees one day after the webcast with some useful information. For example, include the session’s recording or some more data on the subject discussed. In that email, you can also ask for feedback by adding a quick survey link.
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About is an international company specialized in creating, delivering, and amplifying online communications. Wtv follows an agile approach, has deep technological expertise, and offers innovative video platforms to provide compelling content to multiple audiences in multiple languages. They also consult other businesses in communications strategy, technology, and audience engagement. Find out more about wtv here.

About StriveCast

StriveCast is a leading technology provider for eCDN solutions. Our WebRTC-based P2P mesh network is used by large companies like Swisscom, Siemens, Gazprom, and NEP group to solve the problem of network congestion during live events. Based in Germany, we are constantly improving and adapting our cutting-edge P2P technology in order to provide the next generation of enterprise video delivery. Today, StriveCast connects over 150,000 users worldwide on a daily basis, saving customers up to 95% of CDN traffic with a unique server-side-managed Peer-To-Peer network.

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