After more than a year and a half, the pandemic still has us firmly in its grip. But vaccination is progressing, and gradually some countries return to normality. According to forecasts, some countries may have the pandemic entirely under control by fall 2021. Loosening of restrictions becomes possible and has an impact on society as well as professional interaction. For months, the only way to communicate with each other in person was to use video broadcasts. During the pandemic, a massive increase in video use was observed in companies. Step by step, employees are returning to the office. But what does this mean for our video usage habits and, more importantly, our corporate networks? Learn more about the challenges many enterprises face with increased video habits and enterprise video streaming and how these can be turned into opportunities.
The new importance of video
Video meetings and conferences are now an essential part of our everyday working lives. Even though this development was already apparent in recent years, it has gained urgency and necessity since 2020. But it’s not just face-to-face meetings that are taking place digitally; events, town hall meetings, and announcements in a corporate context are also increasingly organized online. Events and meetings with all employees are often an essential part of the corporate culture, but due to the pandemic contact restrictions, many companies need to implement such large events entirely online or hybrid for the first time. But how will the use of video evolve in the future and the wake of the pandemic?
Why video will remain important in the future
There are numerous reasons why the massive increase in video usage will not be a temporary development but a permanent one. Digital delivery of events and town hall meetings brings tremendous benefits that will not change in the future. In the year 2021, companies saw a significant increase and demand for live and on-demand video – coming from employees and for keeping in touch with customers, suppliers, and partners. Using video as a way for communication, collaboration, and doing business, has changed how we work for the long term. The COVID-19 outbreak had a big drive on this, but it is also fueled by the following reasons:
In 2020, we experienced these rising use cases for enterprise video streaming and on-demand video:
Tackle the streaming challenges – the time is now
Be it in B2C or B2B, companies realized they need to act now and work on their video communication strategy, especially concerning live video. Most companies will face one common challenge in 2021: the majority of employees will return to the offices but have adapted their way of working using video. In light of this, implementing a company-wide enterprise video solution and strategy isn’t something you should postpone. If you want to avoid issues and get the most out of the new way of working for your employees, you should act now.
Implementing an enterprise video solution – strategic challenges
Implementing a video streaming solution (whether it is for a one-time event or as a lasting solution) is a large project for the whole company. It involves several stakeholders. Usually, the following departments need to be involved:
- Companies are dealing with limited Internet bandwidth available for video streaming.
- Increased video usage on the network stresses internal network capacity, jeopardizing critical network business processes’ proper function.
- High-quality video expectations based on working from home put high pressure on companies to deliver a similar quality level across corporate networks and thus avoid frustrated employees.
Implementing an enterprise video solution – technical challenges
Therefore, IT departments should introduce a content delivery solution that makes enterprise streaming possible in the first place. What makes it challenging is that most companies put a high value on:
The chosen content delivery solution should work seamlessly within the corporate environment without complicated software installations, additional software on devices, and/or changes to the network.
The chosen content delivery solution should work with the existing or future Enterprise Video Platforms and infrastructure and be future-proof.
The chosen content delivery solution should fulfill all legal data security requirements like GDPR, encryption, secure connectivity, access restrictions, and emphasize protecting confidential business data.
For some verticals, additional SaaS- or public cloud-hosted solutions are not allowed. Therefore, they have the additional requirement to run locally within the company’s infrastructure.
Implementing an enterprise video solution – the extra issues
On top, especially large companies have complicated setups and infrastructures that make large-scale enterprise streaming more challenging, like:
- Hybrid working (a mix between people working fully remote and from the office, accessing the corporate network via VPN)
- Internal security guidelines like browsers with mDNS activation are a burden to delivery solutions
- Decentralized organizations with several locations and subnets
Enterprise Video Streaming Issues: Turn your Challenges into Opportunities
A P2P enterprise content delivery network allows you to deliver high-quality, scalable live video streams at minimum bandwidth requirements. It establishes connections between the devices streaming the video content. Once connected, these devices can cache and share video data, as they are streaming the same content at the same time. Thanks to this approach, requests to the origin server or public CDN are significantly reduced. Because of this, bandwidth savings of up to 95% are possible – resulting in a stable, high-quality video stream for all employees at the same time. The best part: The network can grow dynamically, resulting in unlimited scalability. It is utterly flexible without a single point of failure. Find out more about P2P CDN technology here.
StriveCast Enterprise – the AI-based P2P eCDN
Conclusion: Solve enterprise video streaming now
As one can see, diving into the challenges that enterprise video streaming is posing one can easily identify opportunities. Finding those opportunities is the first step in finding a solution. If you want to continue reading on these topics and take your considerations to the next level, download our free whitepaper on enterprise video challenges. Turn your troubles into opportunities and do it now.
StriveCast Webinar: Is your company network prepared for new video demands?
StriveCast organized a webinar in May 2021 where video expert Stewart Bailey talked about these very issues. He explained the problems that enterprises can expect when employees return to the office with new video habits and showed how an eCDN can easily solve the problems they can expect to face. In our webinar recording, these points are again highlighted and explained in detail.